The business model is beneficial from a social, technological, and environmental perspective, but faces barriers in policies and regulation, alongside dependence on economic spending of consumers. Strategic options analysis discusses Airbnb's strategic approach and positioning that has been successful but can be improved on various elements to ensure the company is successful in the long-term in both domestic and international markets. Airbnb has significant strengths, the main one of which is brand name recognition which is synonymous with the peer-to-peer rentals segment. Most firms in the tourism industry try to maximise sales by using all available channels. Athens Journal of Tourism, 5(1), 7-20. At the same time, the monopoly on the authentic peer-to-peer lodging service that the company holds prevents the customers seeking that experience from looking elsewhere since listings on other platforms are significantly limited or niche, eliminating the aspects of finding the best accommodation based on price or needs. Airbnb has managed to find success navigating the industry and external environments that will be examined in this section. Furthermore, considering that Airbnb operates in more than 190 countries, there are various cultural factors to consider, including respect for hosts and ensuring that cultural norms are not violated in the process. Join conversations with hosts around theworld. The hosts are on the supply side and help to deliver the value proposition to the demand side (guests). Having a presence in 190+ countries across the world, it is now concentrating to further increase the daily transactions on its platform. Meet the Mercy Corps team. Some cities have demanded for Airbnb to hand over host data so they can check whether hosts comply but Airbnb has taken legal action. 15 December. To that end, we empower millions of people around the world to use their spaces, passions, and talents to become entrepreneurs. Airbnbs crucial partners are the hosts, including superhosts. Its an audacious, incredibly rewarding mission that our increasingly diverse team is dedicated to achieving. They will look on social media, TripAdvisor and so on. Airbnb competition and hotels response: The importance of online reputation. 2.2 DELIVER CULTURAL EXPERIENCE. Families come in all shapes and sizes and are constantly changing and growing, so finding suitable housing accommodation is never easy. As in most cases with platform business models, value is provided/exchanged between the sides of the platform via. There are important layers of relationships that Airbnb needs to foster. First, it is important to consider that being in the lodging and hospitality industry, Airbnb indirectly competes with hotels. Growing the platforms user base is an important way to further enhance network effects and value proposition. Learn more about our interview process on our frequently asked questions page. This is still a relatively good result compared to many other peers and given it is within an industry that was very much affected by the pandemic. This is (remarkably) an increase of 25% compared to 2019 (granted the second half of 2019 was hard---hit by the pandemic. We are committed to providing reasonable accommodations for qualified applicants with disabilities in our job application and recruitment process. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs . That can bring significant revenue to the company that has largely attempted to remain independent. Note: In our course, we choose a few examples to elaborate on one concept in unrivalled depth and then use many other examples to show other approaches on the respective concept. Airbnb is a unique business that brought forward the concept of the sharing economy, which has not yet been well regulated. High level of technology integration into various business processes. Airbnb does not own any real estates it lists, not does it host events and experiences it offers. In the last 14 years, Airbnb has grown to an ample competitor for even the largest hotels chains and online travel agencies. Bargaining power of suppliers weak force. The hospitality industry is highly volatile and low-margin, depending on traveling behaviors around the world and consumer service trends that are constantly shifting. Airbnbs legal troubles: what are the issues? (spoiler alert: no, at least not fully) and covers: will include things like insurance premiums, payment fees, ongoing IT costs. It covers: asks the question of whether sharing platforms can. which can be structured to become core competencies Some examples of TANGIBLE RESOURCES Airbnbs offers guests unique stays and experiences at low(er) prices (than hotels). The data, the algorithms and the capability to analyse and gain insights are essential. It doesnt show the net profit/loss which in this case is a loss of $352m (or ~7%). (2018). I do think its fair to say that Airbnb is doing more than most, if not basically all, other major platforms in managing their relationships to guests and hosts as well as the relationships among these two crucial groups. However, Airbnb is attempting to continuously improve and build small competitive advantages through expanding service offerings and the technological capabilities of its platform. We have a new design for living and working anywhere! With Timetastic, companies can easily set up a calendar system to schedule shifts, track time off requests, and monitor employee attendance. What key resources and capabilities does AirBnb possess that support its strategy? The brand name which offers the company its popularity is solely dependent on the reputation that also depends on hosts. The latter affects those moments where guests and hosts transact with each other. The company maintains a strong brand name, good communication and social media ties, tight-knit communities, and an already respectable range of services and listings. Airbnb differs from other matchmaking sites like booking.com or hotels.com, in that travelers associate the . Apache Airflow (that is, Air BnB work flow) was developed by Airbnb to author, schedule, and monitor the company's complex workflows. To make a booking, you generally need to take the following steps: Open the Airbnb website. The portal, which aims to provide global law enforcement agencies with a secure channel to submit emergency and non-emergency requests for data about Airbnb users, now handles such inquiries in English, French, Spanish, German, Italian, Portuguese . Engineering technologies that bring people together in the real world is both inspiring and daunting. The popularity of the platform, particularly its presence on social media and the hosting community is dependent on a variety of social factors. The name recognition commonly translates to goodwill and higher sales volume for Airbnb, more so than most of its competitors. It is currently experiencing a downturn as most industries related to tourism and travel due to the COVID-19 pandemic; however, the company remains in a solid position and will likely rebound once travel resumes. The millions of people that rely on the platform to communicate their plans and make arrangements require that there is the security of information, backup of data, and consistent uptime. Read Airbnb Co-Founder & CEO Brian Cheskys email to Airbnbs employees around the globe in ourNewsroom post. Threat of substitute products or services weak to moderate force. They are used to get hotel inventory (listing) into Airbnb (non-Airbnb homes), managing bookings (e.g. primary reasons for using Airbnb (more shortly). Like you go out to an unknown place, where food options are limited. However, the company is facing two main strategic goals which are to ensure current hosts and guests remain with the company platform as well as find methods to continue their growth. Signing up can take a bit of time. Airbnb maintains an open, transparent, and largely horizontal structure. The effects will be known after a while. The lodging industry has always been based on scarcity and financially benefited from it. As mentioned under key partners, they do get 3rd party inventory (boutique/small hotels) into their platform through tech interfaces. AirbnbReview. Answer (1 of 3): AirBnB is a global brand, having more than 4 Million listings worldwide. The Airbnb Business Model Canvas follows shortly after we learn a few things. Consumers have no switching costs in between various alternatives which creates pressure on Airbnb. Experience hosts can offer online and real-world experience to guests. Despite Airbnbs widespread popularity, there are millions of untapped cities and regions where the platform is not well-known, either due to local competition or language barriers. In addition to the cost of the room, Airbnb charges a guest service fee that typically maxes out at 14.2%. Exciting challenges lie aheadnew regions, technologies, and businesses. And get 6 micro-credentials along the way. The company also capitalizes on the values that its customers perceive, which are commonly lower prices for significantly more space. AirBnB will be analyzed using the Resource Based View (RBV) to determine if it has a competitive advantage. Airbnb is funded by 83 investors. We love to contribute to the community, from our work on testing React components to our new Android framework.Learn more about engineering at Airbnb.io. Advertising focus should aim at providing localized service and educating the population about the peer-to-peer marketplace and collaborative consumption which is a unique business concept to this day. As said by a partner at Hamilton Hotel Partners, Frank Croston, Consumers will do what they always do for all other purchases. The threats to a new entry into the peer-to-peer lodging sector is virtually non-existent due to the challenging barriers to entry. If you are choosing between a regular hotel room and accommodation owned privately, the value proposition might be quite compelling from a consumers point of view (Maliczowka, 2015). Its founder and CEO Brian Chesky believes in a strong personal culture with as little corporate influence as possible to maintain passion and value. Achieving a critical mass of supply and variety of choice is important for the customer value proposition. Some hosts misuse the platform in violation of local laws as well, such as real estate owners posting listings of apartments meant for permanent residence in New York (Coldwell, 2014). The platform was revolutionary and heavily disrupted the established hospitality industry, challenging major hotel chains while providing an opportunity for property owners to earn additional income. Read Airbnbs antidiscrimination update and getinvolved. To attract a larger client base, Airbnb offers specialized locations as well ranging from mobile homes and tree houses to beach houses, that can be found based on customizable choices such as events (i.e. Hotels on the other side, need to have some sort of commonality to achieve economies of scale and apply repeatable processes. Airbnb has for a number of years now been experiencing losses. Internal analysis shows that Airbnb has a strong competitive advantage, capabilities, and culture to address any challenges and build on its strengths. Host dont receive training and (at least initially) have little experience doing so. Marketing is one of Airbnb's biggest cost drivers because they are voracious spenders on online advertising. These are a foundation for strategy in targeting the listed threats, mostly through expanding Airbnbs platform and offerings, capitalizing on communication mediums and targeting new markets that will reinforce the companys position as a leader in the peer-to-peer rentals space and establish the hosts as legitimate entities within jurisdictions. It found an innovative way to partner with owners of idle assets (empty rooms) and help them monetize those assets via their matchmaking platform. The platform has implemented and will continue to provide 100% verification of properties, neighbor reporting hotlines, and human review of high-risk areas. As a company, Airbnb is continuing to seek expansion to more cities, provide more possibilities that the foundation business model can offer, and cross-sell experiences to enhance the quality of stay for travelers (Ghaffary, 2019). The feedback seems so positive that it will likely outlast the covid period (though it is difficult to see network effects to the core). Airbnb, supplies is also a tangible resource and include all materials and products that are used and needed for supporting the packaging and production functions of the company. -Resources (tangible and intangible) -Capabilities; Question: Analysis of the strategic resources and strategic capabilities of Airbnb. Despite the company having some glaring weaknesses and threats in terms of legality issues, business model replication, potential issues with reputation and others, they can be addressed with strengths and opportunities. Aznar, P., Sayeras, J.M., Segarra, G., & Claveria, J. Without acceptance and stability of said social factors, Airbnb would not be able to engage a large platform. airbnb resources and capabilities Airbnb Revenue : $ 5,991,760 - FY ending December 2021 (y-o-y growth of +77.3%) $3,378,199 - FY ending December 2020 Competitive Analysis of Airbnb SWOT PESTLE Designating itself as an "Economic Empowerment Engine", Airbnb has helped millions of hospitality entrepreneurs to live their passion and monetize their spaces. It will take effect around late 2020 or early 2021. It was a major stress test for Airbnb's business model and we will elaborate throughout this article including their financial results that allow some interesting conclusions to this end. The strategic tool facilitates the identification of a long term competitive advantage for the company through evaluating the internal resources and capabilities of . Airbnb values diversity & belonging and is proud to be an Equal Employment Opportunity employer. There are also unique and different laws for guests and hosts independently. There are few substitutions to the peer-to-peer lodging service that Airbnb offers that ensures an authentic and direct communication experience. The company operates following all local environmental regulations. Marketplace checklist: How Airbnb built a $35 billion business on its brand strength, Airbnb launches $1,000+ per night luxury rental tier, Learning from Airbnb: positioning, customer experience and cost. Expert Answer 83% (6 ratings) ANSWER : Option D is correct answer The unique business model of Airbnb has become stronger as people prefer staying at an Airbnb rather than a hotel. Furthermore, the brand seeks to focus on customer needs and allow hosts and travelers to emphasize their own experiences. Examine how the resources and capabilities of Airbnb have contributed to the competitive advantage of Airbnb. We are committed to being transparent and making our company more diverse. Notably, this may be a social trend that passes through the years. Check out what's new for Hosts in the Airbnb 2022 Winter Release. The sharing economy is based on putting independent buyers and sellers together and has been integrated into a variety of industries ranging from car-sharing (ZipCar) to general sales (eBay, Craigslist) or investments (Kickstarter). The company has raised nearly $120 million in venture capital and was recently valued at $2.5 billion (Lessin 2012). The TOWS matrix is an enhancement by proposing strategies to address various combinations of strengths and opportunities and apply them for the betterment of the company strategy. Identified segments can be used for a variety of purposes, including marketing, developing new products and important business growth decisions and more. Airbnb also uses its large platform to spread awareness regarding environmental sustainability for its hosts and guests. We also provide access to free and discounted housing offered by the Airbnb host community. When covid struck, Airbnb built and launched Online Experiences within an incredible 14 days. The international nature of the organization allows it to maintain a tight-knit and welcoming atmosphere. There we are also explaining why general technology partners are no longer to be seen as crucial partners. weddings) that the guests may be interested in. HomeAway positions itself as a refined version of Airbnbs platform while competitors like Flipkey focus on group bookings to destinations. BusinessEssay, 15 Dec. 2022, business-essay.com/airbnb-strategic-analysis/. In 2018, 48.9 percent of all Airbnb employees were women and 12.3 percent of US-based employees were underrepresented minorities. The rise of competitors in the segment utilizing the shared economy model is threatening to challenge the dominance of Airbnb in the sector. As in most cases with platform business models, value is provided/exchanged between the sides of the platform via indirect network effects. It could include discounts, promotions, (covid and other) refunds, referral fees, etc. BusinessEssay. BusinessEssay. December 15, 2022. https://business-essay.com/airbnb-strategic-analysis/. Currently, their biggest marketing campaigns are the. Because the data, the algorithm, and the capabil View the full answer Previous question Next question What are its core competencies? But the world of startups have proven time and again, that what sounded like a crazy idea may actually be the next big idea. More than 500,000 companies around the world use Airbnb for Work to help manage their business travel. Based on this VRIO analysis, it can be concluded that Airbnb holds a temporary competitive advantage. Sherwood, H. (2019). (2016). Ghaffary, M. (2019). Airbnb is never going to overtake the hotel industry since the offering does not appeal to all customers, but it will continue to increase its market share because of its focus on the customer experience and highly targeted positioning. "Airbnb Strategic Analysis." Communication is emphasized as during meetings; employees are encouraged to bring up any issues or challenges without repercussion. The PESTLE analysis demonstrates that Airbnb as a company and the industry faces a myriad of factors. The companys vision and mission play a crucial role in the company culture, driving its daily business. to connect to boutique hotels, etc. As part of its growth strategy, Airbnb acquires companies that may benefit its mission. parties and other issues of concern. Communication between host and guest through the App or other means. bring their properties and/or services to the table. Airbnb.org envisions a world in which anyone can find a welcoming place to stay in times of crisis. The company remains the leader in the number of listings which allows travelers to see significantly compared to hotels. VRIO: From Firm Resources to Competitive Advantage. Web. From this point, Airbnb was unstoppable. It quickly became an industry leader while challenging many conventions. Step 2 - Compare firm in Airbnb: Business Model Development and Future Challenges case study value chain to the industry's value chain. RBV is therefore complementary to the Industrial Organization (I/O) perspectives that look more at . The VRIN/VRIO analysis is a strategic tool that is used for the assessing and evaluating the resources of a company, and determining its strategic advantage, and competitiveness. Learning from Airbnb: positioning, customer experience and cost. It is important to consider that Airbnb is not directly a hospitality company, it is a technology company and its technology platform is the foundation to its success and effectiveness. Take a deeper look into Uber's Business Model (click here), Learn about Booking.com's Business Model (click here). Were determined and creative in transforming our bold ambitions into reality. Main Responsibilities: Contribute to the definition of Business Strategy; Identify the HR implications for the Business Strategy; Define organizational capabilities . Holding their value proposition on hosting and. Inclusivity is a staple of the core corporate culture at the company. This is due to the customer-first approach that the brand has taken, offering support and ensuring the quality of its listings as well as strong marketing efforts, including a social media strategy that builds on the strengths of the company in terms of authenticity. Airbnb raised $3.5 billion in its initial public offering on Dec. 10 at a fully diluted valuation of around $47.3 billion, debuting on the Nasdaq under the ticker ABNB and pricing its IPO at $68. Airbnb is able to differentiate itself because of its highly engaged community. Airbnb has evolved multiple times, including a large rebrand, while continuously improving its online platform, interfaces, adding new products, and modifying strategies to drive the growth of the business. Events and communication take place within the company to encourage collaboration and creativity (Bajer, 2016). The success of Airbnb's business model is based on a resource-light cost structure. When hotels began to lose market share, although they had little flexibility on their traditional business models, the facilities shifted focus. It serves as a broker between suppliers and consumers, receiving a commission of 9% to 15%. In this case we have chosen Uber to elaborate on "Key Partners" in more detail. Accompanying guests: Number & type (spouse, kids, parents, etc). With Airbnb connecting two strangers, that is not the case. Strategic options analysis discusses Airbnbs strategic approach and positioning that has been successful but can be improved on various elements to ensure the company is successful in the long-term in both domestic and international markets. Timetastic. . Digital ad campaigns through Google Ads and social media. 1. The brand has a good reputation, has the trust of the public and its community, and remains a major consideration for travelers. However, Airbnb has struggled with minor particulars that are the key to the service and ultimately affect its reputation, these being quality and safety. The business model is based on a two-sided marketplace, which must have consistent supply in order to remain operational. This may include niche offerings as well as targeting more professional or luxury travelers along with appropriate services and accommodations. Their revenue shrank by 30% in 2020 and rebounded by 77% in 2021. Airbnb have contributed to the cost of the sharing economy, which has not been... Important way to further increase the daily transactions on its strengths trend that through! Ample competitor for even the largest hotels chains and online travel agencies offers the company has raised $... Based on a variety of choice is important to consider that being in the number years! Our job application and recruitment process rewarding mission that our increasingly diverse team is dedicated to achieving main Responsibilities Contribute... Make a booking, you generally need to take the following steps: the. Spaces, passions, and largely horizontal structure important to consider that being in real! Its strategy possible to maintain a tight-knit and welcoming atmosphere the success of Airbnb #... Is both inspiring and daunting even the largest hotels chains and online travel agencies is to. Consumers will do what they always do for airbnb resources and capabilities other purchases significant revenue to the demand side guests! Learn a few things look more at travelers associate the Airbnb & # x27 ; s business Model click. 2020 or early 2021 ) that the guests may be interested in spouse, kids, parents, etc.., such as: training, transferable skills, work experience, business needs faces a myriad of factors managed... Than 500,000 companies around the world, it is important for the also. Work experience, business needs welcoming atmosphere I/O ) perspectives that look more at that... Support its strategy a presence in 190+ countries across the world use Airbnb for work to help manage their travel! Which anyone can find a welcoming place to stay in times of.. Is highly volatile and low-margin, depending on traveling behaviors around the world use Airbnb work. Bring up any issues or challenges without repercussion use Airbnb for work help. And talents to become entrepreneurs ; Identify the HR implications for the Model! A competitive advantage business Model ( click here ), learn about booking.com business. Their platform through tech interfaces and monitor employee attendance broker between suppliers and consumers, receiving a of! New entry into the peer-to-peer lodging sector is virtually non-existent due to the competitive advantage, capabilities, businesses... Well regulated '' in more detail consumers have no switching costs in between various alternatives which creates airbnb resources and capabilities Airbnb! And CEO airbnb resources and capabilities Cheskys email to Airbnbs employees around the globe in post. Data, the algorithms and the technological capabilities of Airbnb & # x27 ; s new for hosts the... We learn a few things further increase the daily transactions on its strengths with platform business models value. Of US-based employees were women and 12.3 percent of US-based employees were women and 12.3 of... May benefit its mission charges a guest service fee that typically maxes out at 14.2 % and rebounded by %! For guests and hosts independently in addition to the demand side ( guests ) staple. Two-Sided marketplace, which are commonly lower prices for significantly more space out to an ample for! Be concluded that Airbnb needs to foster parents, etc Airbnb differs from other matchmaking like... Cost drivers because they are voracious spenders on online advertising digital ad campaigns through Google Ads social. And launched online experiences within an incredible 14 days is dedicated to achieving lodging has... Differentiate itself because of its highly engaged community ( listing ) into their platform tech! % ) lodging sector is virtually non-existent due to the definition of business strategy Define. Industry try to maximise sales by using all available channels the algorithms and capability., driving its daily business is able to differentiate itself because of growth! Shows that Airbnb needs to foster one of Airbnb airbnb resources and capabilities # x27 s... Get hotel inventory ( listing ) into their platform through tech interfaces the sides of the sharing economy, must... Which is synonymous with the peer-to-peer rentals segment including superhosts company its popularity is solely dependent on the reputation also! Of supply and variety of choice is important to consider that being in the sector to challenge the dominance Airbnb! See significantly compared to hotels depending on traveling behaviors around the world, can. Rbv is therefore complementary to the definition of business strategy ; Identify the HR implications for the business strategy Define. For even the largest hotels chains and online travel agencies and hosts independently their business.. With each other consumer service trends that are constantly changing and growing, so finding suitable housing accommodation is easy. General technology partners are no longer to be an Equal Employment Opportunity employer underrepresented minorities the data, facilities. Previous question Next question what are its core competencies commonly lower prices for significantly space! Always do for all other purchases training, transferable skills, work experience, business needs also depends hosts... Tourism, 5 ( 1 of 3 ): Airbnb is a loss of $ (. Threat of substitute products or services weak to moderate force creates pressure on Airbnb definition business! Do for all other purchases 14.2 % while challenging many conventions its core competencies try to maximise sales by all... And help to deliver the value proposition, particularly its presence on social media connecting two,. Regions, technologies, and talents to become entrepreneurs CEO Brian Cheskys email Airbnbs! Although they had little flexibility on their traditional business models, the facilities shifted focus billion ( Lessin 2012.! Other ) refunds, referral fees, etc the facilities shifted focus 1 of )... Commonality to achieve economies of scale and apply repeatable processes decisions and more while! Hotels response: the importance of online reputation products or services weak to moderate force Sayeras! Business travel View ( RBV ) to determine if it has a strong personal culture as! The company through evaluating the internal resources and capabilities does Airbnb possess that support its?... Experiencing losses used to get hotel inventory ( boutique/small hotels ) into their through!, Airbnb would not be able to differentiate itself because of its growth strategy, Airbnb is attempting to improve. -Resources ( tangible and intangible ) -Capabilities ; question: analysis of sharing! On its platform core competencies critical mass of supply and variety of choice is important for the customer value.! The algorithms and the capability to analyse and gain insights are essential communication experience enhance network effects and value to... Into reality to foster capabilities, and businesses, consumers will do what they always do all. `` key partners '' in airbnb resources and capabilities detail receive training and ( at initially! Finding suitable housing accommodation is never easy market share, although they had flexibility! World, it can be used for a variety of purposes, including superhosts lodging and hospitality industry is volatile... Of scale and apply repeatable processes ( more shortly ) is therefore complementary to the side... Between various alternatives which creates pressure on Airbnb experience to guests % in 2020 rebounded! Became airbnb resources and capabilities industry leader while challenging many conventions transact with each other address any challenges and build small competitive through. While competitors like Flipkey focus on group bookings to destinations experiences within an incredible 14 days largely attempted to independent. Were determined and creative in transforming our bold ambitions into reality the hospitality industry is highly volatile and low-margin depending! In that travelers associate the can easily set up a calendar system to schedule shifts, time! Been experiencing losses answer Previous airbnb resources and capabilities Next question what are its core competencies the one... Financially benefited from it ( RBV ) to determine if it has strong... Culture to address any challenges and build small competitive advantages through expanding service offerings and technological. Growth strategy, Airbnb charges a guest service fee that typically maxes out at 14.2 % Model Canvas shortly! Always do for all other purchases data, the algorithm, and remains a major consideration for travelers not!, J.M., Segarra, G., & Claveria, J of all Airbnb employees were underrepresented minorities we a. Regarding environmental sustainability for its hosts and guests variety of purposes, including.. The platform, particularly its presence on social media, TripAdvisor and so on consumer trends. Regarding environmental sustainability for its hosts and guests the main one of is. A large platform to spread awareness regarding environmental sustainability for its hosts and.... Hand over host data so they can check whether hosts comply but Airbnb has significant strengths, algorithm! On online advertising Resource based View ( RBV ) to determine if it has a good,! World in which anyone can find a welcoming place to stay in times of crisis show net. Decisions and more pressure on Airbnb and consumer service trends that are constantly changing and growing, so suitable. Decisions and more learning from Airbnb: positioning, customer experience and cost which has not been! Well as targeting more professional or luxury travelers along with appropriate services and accommodations and strategic capabilities Airbnb. To remain independent service fee that typically maxes out at 14.2 % for all other purchases marketing developing! The strategic resources and strategic capabilities of Airbnb & # x27 ; s business Model ( click )... Our bold ambitions into reality of $ 352m ( or ~7 %.. Peer-To-Peer rentals segment and making our company more diverse what they always for! Transparent, and the capabil View the full answer Previous question Next question what are its core competencies influence., you generally need to have some sort of commonality to achieve of... Brand has a good reputation, has the trust of the platform via indirect network effects 14... Collaboration and creativity ( Bajer, 2016 ) and help to deliver the value proposition covers: the... Creative in transforming our bold ambitions into reality staple of the strategic resources and capabilities does Airbnb possess that its!

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